Business Services/Software

Tracking HVAC Market Trends: Longitudinal Survey of Distributors for Hedge Fund Analysis

Need

Hedge fund wanted to better understand pricing and growth trends in the residential HVAC market.

Solution

MarketOnce conducted a longitudinal study with a hard-to-reach audience of HVAC distributors.  Our complete solution included recrruiting the target audience and drafting, programming, and fielding of 4 waves of the survey over the course of 6 months.

Outcome

The client was able to gather in-depth insights and use them to refine their product and growth strategy.

30

verified HVAC distributors were surveyed for each wave

60-70%

recontact rate between waves