Business Services/Software
Tracking HVAC Market Trends: Longitudinal Survey of Distributors for Hedge Fund Analysis
Need
Hedge fund wanted to better understand pricing and growth trends in the residential HVAC market.
Solution
MarketOnce conducted a longitudinal study with a hard-to-reach audience of HVAC distributors. Our complete solution included recrruiting the target audience and drafting, programming, and fielding of 4 waves of the survey over the course of 6 months.
Outcome
The client was able to gather in-depth insights and use them to refine their product and growth strategy.
30
verified HVAC distributors were surveyed for each wave
60-70%
recontact rate between waves

