Retail/Apparel
Strategic Affiliate Growth for Premium Luxury Golf Brand
Need
A premium men’s sporting apparel brand wanted to grow their affiliate program but was concerned about protecting their brand image.
Solution
We deployed a combination of highly selective targeting in our affiliate recruiting efforts to identify partners who reach their target consumer and limited approval of other affiliates who carried a high-quality web presence.
Outcome
Surpassed revenue goals by a significant margin and achieved substantial year-over-year growth while maintaining high-quality partnerships that enhanced brand reputation.
130%
revenue targets
70%
Y/Y production, maintaining quality partnerships that added to brand image

