Retail/eBike Business
Post-Acquisition Support for eBike Private Equity Growth Fund
Need
Post-acquisition support needed to reassess customer base of eBike business and develop/optimize go-to-market strategy.
Solution
A quantitative survey building on previous segmentation/customer journey/value drivers/ work done for target eBike company to compare customer satisfaction after acquisition.
Outcome
Created a benchmark to track customer experience and highlighted opportunities to improve satisfaction over time, as well as identified key product market drivers to optimize customer acquisition.
792
respondents from a client-provided customer list fielded in 8 days
20+
page report summarizing findings and recommendations

