Retail/eBike Business

Post-Acquisition Support for eBike Private Equity Growth Fund

Need

Post-acquisition support needed to reassess customer base of eBike business and develop/optimize go-to-market strategy.​

Solution

A quantitative survey building on previous segmentation/customer journey/value drivers/ work done for target eBike company to compare customer satisfaction after acquisition.​​

Outcome

Created a benchmark to track customer experience and highlighted opportunities to improve satisfaction over time, as well as identified key product market drivers to optimize customer acquisition.​

792

respondents from a client-provided customer list fielded in 8 days​

20+

page report summarizing findings and recommendations