Driving Growth in Home Equity Lending: Search Marketing Success for Leading Provider

Facing fierce competition from banks, online lending marketplaces, and other FinTech lenders, the client recognized the need for an expert search engine marketing strategy to establish themselves as a trusted brand for homeowners seeking alternative lending options.​

We drove substantial growth, maximizing return on investment (ROI) from paid search campaigns, and differentiated the client from its competitors online. We leveraged a partnership with Google’s mid-market teams for a much higher level of employee access and strategy. ​

Under our​ management, the client experienced significant growth, with our SEM efforts being a key driver of profitability.​

increases in monthly home equity investments in 2022